Pay-per-click (PPC) advertising has become a popular and effective way for businesses to drive traffic to their website and increase sales. PPC campaigns can be complex, with several different types, each with advantages and disadvantages. Below are the different types of PPC campaigns and help you understand which one might be best for your business.
Search Ads Campaigns
Search ads campaigns are the most common type of PPC campaign. When users type in a relevant keyword or phrase, they appear at the top of search engine results pages (SERPs). Search ads campaigns are great for businesses that want to target users actively searching for their products or services.
Display Ads Campaigns
Display ads campaigns are PPC campaigns that appear on various websites and mobile apps. They are usually in the form of banner ads, video ads, or interactive ads. Display ads campaigns are great for businesses that want to build brand awareness and target users who may not be actively searching for their products or services. To track PPC success in search ad campaigns, it is essential to implement robust tracking mechanisms such as conversion tracking, click-through rate monitoring, and return on ad spend analysis.
Shopping Ads Campaigns
Shopping ads campaigns are a type of PPC campaign that allows businesses to showcase their products visually appealingly. They appear at the top of SERPs and show an image of the product, its price, and the retailer’s name. Shopping ads campaigns are great for e-commerce businesses that want to showcase their products and attract users ready to purchase. Interested in running your advertisement today? You may want to consider to hire pay-per-click agency now and boost boost your campaign.
Video Ads Campaigns
Video ads campaigns are a type of PPC campaign that appear on video-sharing platforms such as YouTube. They can be skippable or non-skippable and targeted based on demographics, interests, and behaviour. Video ads campaigns are great for businesses that want to showcase their products or services in an engaging and visually appealing way.
Remarketing Ads Campaigns
Remarketing ads are PPC campaigns targeting users who have already interacted with your website or mobile app. They use cookies to track users and show them relevant ads as they browse websites or apps. Remarketing ads campaigns are great for businesses that want to target users who have already shown interest in their products or services.
Social Media Ads Campaigns
Social media ads campaigns are a PPC campaign that appears on various social media platforms such as Facebook, Instagram, and Twitter. They can be targeted based on demographics, interests, and behaviour. Social media ads campaigns are great for businesses that want to build brand awareness and engage with their target audience on social media.
Conclusion
Understanding the different types of PPC campaigns is essential for businesses investing in PPC advertising. By choosing the right type of campaign, businesses can reach their target audience, build brand awareness, and increase sales. It’s important to consider your business goals, target audience, and budget when choosing a PPC campaign type, and work with a reputable PPC agency or professional to ensure the best results. Learn more on how it operates and how it can specifically benefit your business by consulting with industry experts or conducting thorough research.